Norwegian product engineering
Anvilstack is a product studio, not a code shop. We take an idea from the first sketch to a system running in production — and when a build has already gone off the rails, we rescue that too.
What we do
Most vendors sell code and leave the rest to you. We cover the whole movement from idea to market — including the business development and marketing capacity most product teams never get.
Mobile apps, web apps, websites and the cloud infrastructure underneath. Senior engineers delivering continuously from the first sprint.
A codebase you no longer trust — inherited, outsourced or generated by AI — read line by line, then rebuilt into something you can ship on.
Positioning, campaigns and lifecycle automation from the same team that builds the product, wired to the data the product already produces.
Architecture reviews, build-versus-buy calls and interim technical leadership — from the strategy conversation through to delivery.
Capability 02 — Code audit & rescue
This is what a rescue actually changes. On the left, a generated build exactly as it shipped: unaligned, unvalidated, unsafe. On the right, the same feature after we rebuilt it. Drag the handle across.
Orders
LCP
4.8 s
+140% vs last week
Bundle
3.1 MB
no budget set
Errors / day
214
untriaged
Revenue
Last 6 months
Orders
LCP
0.9 s
−81% vs last week
Bundle
214 kB
under budget
Errors / day
0
7 days clean
Revenue
Last 6 months
Capability 01 — Custom software
Every build has the same shape, whether the idea is brand new or the code already exists: write the contract first, build against it, then let the pipeline prove it before anyone calls it done.
Step A — Spec
Types before code
Step B — Build
Logic and AI, guarded
Step C — Ship
Tested, built, deployed
Orders
Live orders · Oslo edge
Today
42 700 kr
+12.4%
Orders
128
+6 today
p95
38 ms
−4 ms
Revenue
8 weeks
Capability 03 — Growth, sales & marketing
The team that builds the product also runs the sequences that fill it. Positioning, outreach and lifecycle automation, wired to the data your app already produces.
Sequence builder
RunningNew signup
Trigger · webhook from the app
Enrich & score
Company size, stack, intent
Intro email
Written from actual usage
Wait two days
Skipped if they reply
Meeting booked
Straight into the calendar
Emails sent
0
Per quarter, fully automated
Replies
0
8.5% reply rate
Meetings booked
0
Without a sales rep
Pipeline sourced
0 kr
Attributed to automation
Signup → paid, last 9 months
+218%
Measured inside the product, not in the ad platform.
Capability 04 — Strategy & products
Every engagement starts with the smallest thing that can be shipped and measured. No six-month discovery phase, and no invoice before something is running.
The offer
A fixed-scope sprint that ends with something deployed. You keep the code either way, and you decide afterwards whether we continue.
Scope
One outcome, agreed in writing on day one.
Architecture
Data model, contracts, and the risky parts first.
Build
Daily deploys to a real environment you can open.
Handover
Demo, findings, and an honest estimate for the rest.
Ends with working software, not a slide deck.
A half-day session that turns a vague idea into a build order, with the failure modes named up front.
Nothing to show yet? We prototype the one screen that decides whether the idea holds.
Our own products
SaaS platform
Fundraising and digital operations for Norwegian sports clubs: real-time raffle draws, a sponsor marketplace that routes a share back to the club, and payouts through Stripe and Vipps.
Consumer app
An independent AI advisor for buying a car in Norway: a five-year cost model and a seven-criteria ranking, weighted around the buyer's actual situation rather than a dealer's stock.
Contact
An idea on a napkin, a codebase that needs rescuing, or a product that needs users. Send the repo, the staging link, or just a description — you get a reply from an engineer, not a form autoresponder.
Book a 30-minute call
Pick a slot that suits you. No deck and no discovery script — bring the problem.